Creating and organising an online virtual event can be a daunting task. The main priority when it comes to a virtual event is to ensure the audience and attendees have an amazing experience. It can be an elusive task building brand awareness through virtual and in person events but with the right brand activations strategy, you can encourage engagement for your brand that makes both your sponsors and ticket buyers happy. When hosting an online activation event, the key is to bring the audience closer to the brands they love. You need to think outside the box and create something unique to suit your brand and target audience. In this blog, we are going to share the top online activation ideas for your seasonal events and future events.
What is Brand Activation?
Brand activation is a relatively new term in the marketing industry; however, it has become very popular in recent years. It is a process of building awareness for a company by engaging directly with a target audience, which can be effectively implemented through different types of events. Concepts such as VR games are often great ideas for an online activation event.
One of the most hyped up technologies over the last decade is VR gaming (virtual reality). Global giants Microsoft, Apple, Facebook, and Google have all invested billions in creating software, building the hardware, and developing applications. Many professionals are jumping at the chance to utilise VR in transforming their online events. VR games can capture the attention and imagination of the people participating. PlayStation by Sony, released the VR playroom which is an animated collection of interactive experiences, mini games, and missions built for a multiplayer experience. You can capture, entertain, and captivate an audience with colourful games to play from the comfort of your own home. VR takes over the audience’s senses and offers unparalleled concentration and engagement.
Food and Beverages Stations
A cocktail making masterclass experience is the ideal virtual event that offers friends and colleagues the opportunity to learn how to make cocktails from the comfort of their own home. Online cocktail classes are easy to organize and fun for everyone. Cocktail classes can be done in groups or in private on your own. Your virtual host and leading cocktail maker will take you through how to make a variety of popular cocktails. A Virtual cocktail making class is a fun and sociable event that has become very popular in the last 2 years. Fusion’s very own cocktail making class will give your attendees some much needed social contact and allow them to learn new skills from the comfort of their own home.
Health and Wellness Activities
During these unprecedented times, many people have been struggling with their mental and physical health. Virtual wellness events are surging in popularity. Holding a health and wellness activity can deliver unexpected value to the participants. Why not even organise a fun Zumba class which is a short dance session that everyone can enjoy. You could also host a yoga class which is a good way to decrease stress and improve people’s overall quality of life. Simply hire a yoga expert to host the event.
People are missing a fun night out at a concert to see their favourite artist or comedian. A virtual concert is a good way to bring entertainment to the people at home. Hire and invite a well-known artist to do a live stream performance of what they do best, while you and your colleague’s, friends, and family sit in the comfort of your own home enjoying the show. When it comes to planning a virtual concert, it is important to produce it in a way that works well for the virtual environment. Create a concert specifically for the virtual world. The concert should be produced with LED staging and multiple camera angles. The attendees should feel like they are watching the concert live and should be able to interact also via a chat box. Get the munchies together for your very own private and intimate concert from the comfort of your own home. If you are holding the virtual concert as a corporate business event for your staff, you could also spoil them with a party box which could include sweets, crisps, soft drinks, and novelties.
Employee Engagements that Can Bring Together Over 2 Thousand People
A Digi Quiz is a great online entertainment solution for small or large groups from 20 to 2,000 or more people! Join a fun night of quick buzzer action, live quizzing, and an interactive host. A virtual quiz game is the ideal activity for colleagues to interact and have fun in a positive way from the comfort of your own home. A Digi quiz can include audio, video, and multiple-choice questions which are an excellent way to re-energise your guests. The challenge could be a broad selection of general knowledge questions such as true or false options, choose something that will suit everyone. The host will guide you through the game via your device. Spot prizes and overall winner prizes can also be won for the best quiz team.
The quiz can include:
• 8 quiz rounds
• Up to 2000 people involved
• 1–2-hour event
• professional host
• Easy link through Microsoft teams or zoom
Night at the Races
Grab your best boots and hat for a virtual night at the race’s extravaganza! Experience the excitement of the racetrack. Virtual horse racing can bring together over 2,000 people and is sure to be a winner for everyone. A virtual race night is as every bit seamless, unique, and engaging as the real thing. This gives a great opportunity to get employees working from home to play and have fun together. It is recommended to run at least 10 races. All participants can choose the horses they want to bet on. Night At the Races is fun to play and quick to learn. This event can be covered in 1.5 hours. There should be a dedicated host commentator on hand during the night. The individual player or teams are going up against each other for a fun and enjoyable corporate race night experience.