Every day the Fusion Events Team are committed to creating extraordinary experiences for our clients – that’s our mission! But it’s not a new one. Twenty years ago, Fusion Events originated as an entertainment agency – MCE Events – entertainment still being one of our core competencies, however we have grown. Over the years we’ve evolved and developed our offering to anticipate and respond to our clients requirements and the industry. To reflect that evolution, we completed one of the biggest challenges any company can undertake – the dreaded Re-Brand! Here our Managing Director, Brian O’Reilly, explains to Ulster Bank, Business Achievers, why he decided on a new look and feel for the organisation and how we went about it.