The Brief

As part of the Client’s Membership and Hospitality Programme, Club Ireland. We were tasked with adding brand activation to a members’ family event. The event centred on an important qualifying match with Gibraltar. The FAI position fan membership as being “the 12th man” of the Irish Football Team so wanted to reward loyal fans by giving them an experience of being a player in the match.

Richard Dunne at the FAI event

The Approach

As we wanted to simulate the on pitch, team experience for all guests, young and old and make it as engaging as possible, we installed our own Sports Simulator, an innovative system of play for a number of sports including soccer, which has competitive scoring capacity. We created a goal kick challenge where guests could test the exact skills and expertise of the Gibraltar goalkeeper. Former Ireland internationals, Richard Dunne and Jackie Hurley participated and compered the challenge.

We modified the graphics of the simulator to reflect the exact layout of the stadium along with replica advertising to reinforce supporting brands and sponsors. The event was held indoors at the Aviva Hospitality Suite so we ensure that safety features was a key component of the simulator surrounds and two supervisors ensured safe play.

FAI showcase image

The Results

The guest feedback reinforced the Clients satisfaction with the event production. All guests enthusiastically engaged with the activation and the FAI achieved its objecting of instilling a feeling of inclusion in the attendees with the Irish Football Team.

We work with Fusion Events on a number of initiatives across our competition structure. Whether its a school clubs roadshow or a brand activation, they deliver every time with creative and relevant production.


Richard Dunne at the FAI event